Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
008FE6
RGB
0, 143, 230
HSL
203, 100%, 45%
HSB
203, 100%, 90%
CMYK
100, 38, 0, 10
LAB
57, -8, -54
LCH
57, 54, 262
OKLCH
0.63, 0.16, 247
XYZ
24, 25, 78
LUV
57, -35, -82
HWB
203, 0%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.