Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0094E7
RGB
0, 148, 231
HSL
202, 100%, 45%
HSB
202, 100%, 91%
CMYK
100, 36, 0, 9
LAB
58, -10, -52
LCH
58, 53, 259
OKLCH
0.64, 0.16, 245
XYZ
25, 27, 79
LUV
58, -36, -79
HWB
202, 0%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.