Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0096D7
RGB
0, 150, 215
HSL
198, 100%, 42%
HSB
198, 100%, 84%
CMYK
100, 30, 0, 16
LAB
58, -16, -43
LCH
58, 46, 250
OKLCH
0.64, 0.14, 238
XYZ
23, 27, 68
LUV
58, -38, -65
HWB
198, 0%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.