Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0097EB
RGB
0, 151, 235
HSL
201, 100%, 46%
HSB
201, 100%, 92%
CMYK
100, 36, 0, 8
LAB
59, -10, -53
LCH
59, 54, 259
OKLCH
0.65, 0.16, 244
XYZ
26, 28, 83
LUV
59, -37, -80
HWB
201, 0%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.