Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0098DD
RGB
0, 152, 221
HSL
199, 100%, 43%
HSB
199, 100%, 87%
CMYK
100, 31, 0, 13
LAB
59, -15, -45
LCH
59, 48, 251
OKLCH
0.65, 0.15, 239
XYZ
24, 28, 72
LUV
59, -38, -68
HWB
199, 0%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.