Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0099EC
RGB
0, 153, 236
HSL
201, 100%, 46%
HSB
201, 100%, 93%
CMYK
100, 35, 0, 7
LAB
60, -11, -52
LCH
60, 53, 258
OKLCH
0.66, 0.16, 244
XYZ
27, 29, 84
LUV
60, -38, -80
HWB
201, 0%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.