Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
009AFA
RGB
0, 154, 250
HSL
203, 100%, 49%
HSB
203, 100%, 98%
CMYK
100, 38, 0, 2
LAB
61, -7, -58
LCH
61, 59, 263
OKLCH
0.67, 0.18, 247
XYZ
29, 30, 95
LUV
61, -37, -90
HWB
203, 0%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.