Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
009CDA
RGB
0, 156, 218
HSL
197, 100%, 43%
HSB
197, 100%, 85%
CMYK
100, 28, 0, 15
LAB
60, -18, -42
LCH
60, 46, 247
OKLCH
0.65, 0.14, 236
XYZ
25, 29, 71
LUV
60, -40, -63
HWB
197, 0%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.