Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
009DDC
RGB
0, 157, 220
HSL
197, 100%, 43%
HSB
197, 100%, 86%
CMYK
100, 29, 0, 14
LAB
60, -18, -42
LCH
60, 46, 247
OKLCH
0.66, 0.14, 236
XYZ
25, 29, 72
LUV
60, -40, -64
HWB
197, 0%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.