Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A1E3
RGB
0, 161, 227
HSL
197, 100%, 45%
HSB
197, 100%, 89%
CMYK
100, 29, 0, 11
LAB
62, -18, -44
LCH
62, 47, 248
OKLCH
0.67, 0.15, 237
XYZ
27, 31, 77
LUV
62, -41, -66
HWB
197, 0%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.