Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A1EC
RGB
0, 161, 236
HSL
199, 100%, 46%
HSB
199, 100%, 93%
CMYK
100, 32, 0, 7
LAB
62, -15, -48
LCH
62, 51, 253
OKLCH
0.68, 0.16, 240
XYZ
28, 32, 84
LUV
62, -40, -74
HWB
199, 0%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.