Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A2FA
RGB
0, 162, 250
HSL
201, 100%, 49%
HSB
201, 100%, 98%
CMYK
100, 35, 0, 2
LAB
63, -11, -55
LCH
63, 56, 258
OKLCH
0.69, 0.17, 244
XYZ
30, 33, 95
LUV
63, -40, -85
HWB
201, 0%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.