Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A9E6
RGB
0, 169, 230
HSL
196, 100%, 45%
HSB
196, 100%, 90%
CMYK
100, 27, 0, 10
LAB
64, -21, -42
LCH
64, 47, 243
OKLCH
0.69, 0.14, 233
XYZ
28, 34, 80
LUV
64, -43, -63
HWB
196, 0%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.