Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A9FF
RGB
0, 169, 255
HSL
200, 100%, 50%
HSB
200, 100%, 100%
CMYK
100, 34, 0, 0
LAB
65, -13, -54
LCH
65, 55, 256
OKLCH
0.70, 0.17, 242
XYZ
32, 36, 100
LUV
65, -42, -83
HWB
200, 0%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.