Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
009DF2
RGB
0, 157, 242
HSL
201, 100%, 47%
HSB
201, 100%, 95%
CMYK
100, 35, 0, 5
LAB
61, -11, -53
LCH
61, 54, 258
OKLCH
0.67, 0.16, 244
XYZ
28, 31, 88
LUV
61, -38, -82
HWB
201, 0%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.