Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00BDFF
RGB
0, 189, 255
HSL
196, 100%, 50%
HSB
196, 100%, 100%
CMYK
100, 26, 0, 0
LAB
71, -23, -44
LCH
71, 50, 243
OKLCH
0.75, 0.15, 233
XYZ
36, 44, 101
LUV
71, -48, -68
HWB
196, 0%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.