Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
010D27
RGB
1, 13, 39
HSL
221, 95%, 8%
HSB
221, 97%, 15%
CMYK
97, 67, 0, 85
LAB
4, 2, -18
LCH
4, 18, 277
OKLCH
0.17, 0.06, 259
XYZ
1, 0, 2
LUV
4, -2, -8
HWB
221, 0%, 85%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.