Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
233654
RGB
35, 54, 84
HSL
217, 41%, 23%
HSB
217, 58%, 33%
CMYK
58, 36, 0, 67
LAB
22, 0, -21
LCH
22, 21, 270
OKLCH
0.33, 0.06, 259
XYZ
4, 4, 9
LUV
22, -8, -24
HWB
217, 14%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.