Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
01112D
RGB
1, 17, 45
HSL
218, 96%, 9%
HSB
218, 98%, 18%
CMYK
98, 62, 0, 82
LAB
5, 2, -21
LCH
5, 21, 276
OKLCH
0.18, 0.06, 258
XYZ
1, 1, 3
LUV
5, -3, -11
HWB
218, 0%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.