Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
01162F
RGB
1, 22, 47
HSL
213, 96%, 9%
HSB
213, 98%, 18%
CMYK
98, 53, 0, 82
LAB
7, 0, -20
LCH
7, 20, 270
OKLCH
0.20, 0.06, 253
XYZ
1, 1, 3
LUV
7, -4, -12
HWB
213, 0%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.