Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
01202A
RGB
1, 32, 42
HSL
195, 95%, 8%
HSB
195, 98%, 16%
CMYK
98, 24, 0, 84
LAB
10, -9, -10
LCH
10, 13, 230
OKLCH
0.23, 0.04, 223
XYZ
1, 1, 2
LUV
10, -7, -7
HWB
195, 0%, 84%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.