Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012131
RGB
1, 33, 49
HSL
200, 96%, 10%
HSB
200, 98%, 19%
CMYK
98, 33, 0, 81
LAB
11, -7, -14
LCH
11, 16, 245
OKLCH
0.23, 0.05, 235
XYZ
1, 1, 3
LUV
11, -7, -11
HWB
200, 0%, 81%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.