Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
29152A
RGB
41, 21, 42
HSL
297, 33%, 12%
HSB
297, 50%, 16%
CMYK
2, 50, 0, 84
LAB
10, 14, -10
LCH
10, 17, 324
OKLCH
0.23, 0.05, 325
XYZ
2, 1, 2
LUV
10, 6, -9
HWB
297, 8%, 84%
Pantone
Black C
Harmonies
Shades & tints
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