Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012136
RGB
1, 33, 54
HSL
204, 96%, 11%
HSB
204, 98%, 21%
CMYK
98, 39, 0, 79
LAB
11, -5, -17
LCH
11, 18, 255
OKLCH
0.24, 0.05, 242
XYZ
1, 1, 4
LUV
11, -7, -14
HWB
204, 0%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.