Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012655
RGB
1, 38, 85
HSL
214, 98%, 17%
HSB
214, 99%, 33%
CMYK
99, 55, 0, 67
LAB
15, 4, -33
LCH
15, 33, 277
OKLCH
0.28, 0.09, 257
XYZ
2, 2, 9
LUV
15, -8, -32
HWB
214, 0%, 67%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.