Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012936
RGB
1, 41, 54
HSL
195, 96%, 11%
HSB
195, 98%, 21%
CMYK
98, 24, 0, 79
LAB
15, -10, -13
LCH
15, 16, 232
OKLCH
0.26, 0.05, 225
XYZ
1, 2, 4
LUV
15, -10, -11
HWB
195, 0%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.