Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012A2E
RGB
1, 42, 46
HSL
185, 96%, 9%
HSB
185, 98%, 18%
CMYK
98, 9, 0, 82
LAB
15, -13, -7
LCH
15, 15, 208
OKLCH
0.26, 0.04, 205
XYZ
1, 2, 3
LUV
15, -11, -5
HWB
185, 0%, 82%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.