Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012A45
RGB
1, 42, 69
HSL
204, 97%, 14%
HSB
204, 99%, 27%
CMYK
99, 39, 0, 73
LAB
16, -5, -21
LCH
16, 22, 257
OKLCH
0.27, 0.07, 244
XYZ
2, 2, 6
LUV
16, -10, -20
HWB
204, 0%, 73%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.