Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012A5F
RGB
1, 42, 95
HSL
214, 98%, 19%
HSB
214, 99%, 37%
CMYK
99, 56, 0, 63
LAB
17, 5, -36
LCH
17, 36, 279
OKLCH
0.30, 0.10, 257
XYZ
3, 2, 11
LUV
17, -9, -37
HWB
214, 0%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.