Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012C67
RGB
1, 44, 103
HSL
215, 98%, 20%
HSB
215, 99%, 40%
CMYK
99, 57, 0, 60
LAB
19, 7, -39
LCH
19, 40, 280
OKLCH
0.31, 0.11, 258
XYZ
3, 3, 13
LUV
19, -9, -41
HWB
215, 0%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.