Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012D34
RGB
1, 45, 52
HSL
188, 96%, 10%
HSB
188, 98%, 20%
CMYK
98, 13, 0, 80
LAB
16, -13, -9
LCH
16, 15, 215
OKLCH
0.27, 0.05, 211
XYZ
2, 2, 4
LUV
16, -12, -7
HWB
188, 0%, 80%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.