Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012D6F
RGB
1, 45, 111
HSL
216, 98%, 22%
HSB
216, 99%, 44%
CMYK
99, 59, 0, 56
LAB
19, 10, -43
LCH
19, 44, 283
OKLCH
0.32, 0.12, 259
XYZ
4, 3, 15
LUV
19, -10, -46
HWB
216, 0%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.