Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5B1900
RGB
91, 25, 0
HSL
16, 100%, 18%
HSB
16, 100%, 36%
CMYK
0, 73, 100, 64
LAB
20, 30, 30
LCH
20, 42, 45
OKLCH
0.32, 0.10, 39
XYZ
5, 3, 0
LUV
20, 47, 17
HWB
16, 0%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.