Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
552200
RGB
85, 34, 0
HSL
24, 100%, 17%
HSB
24, 100%, 33%
CMYK
0, 60, 100, 67
LAB
21, 23, 30
LCH
21, 38, 53
OKLCH
0.32, 0.09, 48
XYZ
4, 3, 0
LUV
21, 37, 18
HWB
24, 0%, 67%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.