Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012E5A
RGB
1, 46, 90
HSL
210, 98%, 18%
HSB
210, 99%, 35%
CMYK
99, 49, 0, 65
LAB
18, 1, -31
LCH
18, 31, 271
OKLCH
0.30, 0.09, 253
XYZ
3, 3, 10
LUV
18, -10, -33
HWB
210, 0%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.