Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
013161
RGB
1, 49, 97
HSL
210, 98%, 19%
HSB
210, 99%, 38%
CMYK
99, 49, 0, 62
LAB
20, 1, -33
LCH
20, 33, 272
OKLCH
0.31, 0.10, 254
XYZ
3, 3, 12
LUV
20, -11, -36
HWB
210, 0%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.