Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
013178
RGB
1, 49, 120
HSL
216, 98%, 24%
HSB
216, 99%, 47%
CMYK
99, 59, 0, 53
LAB
21, 10, -46
LCH
21, 47, 283
OKLCH
0.33, 0.13, 259
XYZ
4, 4, 18
LUV
21, -11, -51
HWB
216, 0%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.