Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
013249
RGB
1, 50, 73
HSL
199, 97%, 15%
HSB
199, 99%, 29%
CMYK
99, 32, 0, 71
LAB
19, -8, -19
LCH
19, 21, 246
OKLCH
0.30, 0.06, 236
XYZ
2, 3, 7
LUV
19, -12, -19
HWB
199, 0%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.