Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
013464
RGB
1, 52, 100
HSL
209, 98%, 20%
HSB
209, 99%, 39%
CMYK
99, 48, 0, 61
LAB
21, 1, -33
LCH
21, 33, 271
OKLCH
0.32, 0.10, 253
XYZ
4, 3, 13
LUV
21, -12, -37
HWB
209, 0%, 61%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.