Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
013C62
RGB
1, 60, 98
HSL
204, 98%, 19%
HSB
204, 99%, 38%
CMYK
99, 39, 0, 62
LAB
24, -5, -28
LCH
24, 28, 259
OKLCH
0.34, 0.09, 245
XYZ
4, 4, 12
LUV
24, -15, -32
HWB
204, 0%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.