Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
013D57
RGB
1, 61, 87
HSL
198, 98%, 17%
HSB
198, 99%, 34%
CMYK
99, 30, 0, 66
LAB
23, -10, -21
LCH
23, 23, 245
OKLCH
0.34, 0.07, 235
XYZ
3, 4, 10
LUV
23, -16, -23
HWB
198, 0%, 66%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.