Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0154AB
RGB
1, 84, 171
HSL
211, 99%, 34%
HSB
211, 99%, 67%
CMYK
99, 51, 0, 33
LAB
36, 6, -54
LCH
36, 54, 277
OKLCH
0.46, 0.16, 256
XYZ
11, 9, 40
LUV
36, -19, -73
HWB
211, 0%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.