Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
01ACF5
RGB
1, 172, 245
HSL
198, 99%, 48%
HSB
198, 100%, 96%
CMYK
100, 30, 0, 4
LAB
66, -18, -48
LCH
66, 51, 249
OKLCH
0.71, 0.16, 238
XYZ
31, 36, 92
LUV
66, -43, -73
HWB
198, 0%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.