Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
020C1D
RGB
2, 12, 29
HSL
218, 87%, 6%
HSB
218, 93%, 11%
CMYK
93, 59, 0, 89
LAB
3, 0, -12
LCH
3, 12, 271
OKLCH
0.15, 0.04, 256
XYZ
0, 0, 1
LUV
3, -2, -5
HWB
218, 1%, 89%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.