Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02112A
RGB
2, 17, 42
HSL
218, 91%, 9%
HSB
218, 95%, 16%
CMYK
95, 60, 0, 84
LAB
5, 2, -19
LCH
5, 19, 275
OKLCH
0.18, 0.06, 257
XYZ
1, 1, 2
LUV
5, -3, -9
HWB
218, 1%, 84%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.