Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
021424
RGB
2, 20, 36
HSL
208, 89%, 7%
HSB
208, 94%, 14%
CMYK
94, 44, 0, 86
LAB
6, -2, -13
LCH
6, 13, 261
OKLCH
0.19, 0.04, 246
XYZ
1, 1, 2
LUV
6, -3, -7
HWB
208, 1%, 86%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.