Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
021A2B
RGB
2, 26, 43
HSL
205, 91%, 9%
HSB
205, 95%, 17%
CMYK
95, 40, 0, 83
LAB
8, -4, -15
LCH
8, 15, 255
OKLCH
0.21, 0.05, 242
XYZ
1, 1, 2
LUV
8, -5, -9
HWB
205, 1%, 83%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.