Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
151B02
RGB
21, 27, 2
HSL
74, 86%, 6%
HSB
74, 93%, 11%
CMYK
22, 0, 93, 89
LAB
9, -7, 12
LCH
9, 14, 119
OKLCH
0.21, 0.05, 121
XYZ
1, 1, 0
LUV
9, -2, 9
HWB
74, 1%, 89%
Pantone
Black C
Harmonies
Shades & tints
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