Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
021B28
RGB
2, 27, 40
HSL
201, 90%, 8%
HSB
201, 95%, 16%
CMYK
95, 33, 0, 84
LAB
8, -6, -12
LCH
8, 13, 244
OKLCH
0.21, 0.04, 234
XYZ
1, 1, 2
LUV
8, -5, -8
HWB
201, 1%, 84%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.