Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
023167
RGB
2, 49, 103
HSL
212, 96%, 21%
HSB
212, 98%, 40%
CMYK
98, 52, 0, 60
LAB
20, 4, -37
LCH
20, 37, 276
OKLCH
0.32, 0.11, 256
XYZ
4, 3, 13
LUV
20, -11, -40
HWB
212, 1%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.